Franchising is the simplest and most profitable way to make the most of a Multiaventura play centre.

The Multiaventura franchisee benefits from many perks and services provided by the headquarters in order to make the center’s management simple and efficient.

In the following page you can gather all the information needed to start as a franchisee. If you prefer it, you can download here all the information as a pdf document.

1. Multiaventura franchising
   1.1 The franchise headquarters
   1.2 Our objective
   1.3 The market of the children's leisure time
   
   
2. Structure of the franchised company
   
   
3. Support to franchisees
   3.1 Added Value for franchisees
   3.2 Economic Data
   
   
4. Reasons to get your own Multiaventura centre.

1. Multiaventura franchising

Multiaventura kids play centres are educative tools. While playing, children develop their psychomotricity and stimulate their senses. This concept is adapted to the new trends in leisure time activities that a modern lifestyle demands, combining children fun with activities that help them develop.

1.1 The franchising headquarters

Multiaventura is a company with one long history in the manufacturing and developing of kids play centres.

We began our activity in 1998, as manufacturers of children play centres. In 2001 our expansion towards franchising began. Nowadays, we  have installed more than 120 play centres. Our presence extends all throughout the Spanish territory. We have also crossed borders, with centres in Italy, Portugal, Andorra, and Slovakia.

MADRID
Multiaventura, Franquicias y Servicios, S.L.
C.I.F.: B-84153824
Paseo Santa María de la Cabeza nº 78
28045 Madrid
Tel. 91 517 94 65
Fax. 91 474 85 65
central@multiavenura.com

1.2 Our objective

“To be leaders in children's entertainment in Spain as a global service company and as manufacturers of kids play centres”

1.3 Children's leisure time market

The area of kids play centres and leisure management, in the last three years, has varied from 13 registered brands to 15 nowadays. They currently market their business models with a total investment of more than 94 million euros and checking in more than 152 million euros. To these outstanding figures, we can add the spectacular proliferation of establishments, with more than 50 inaugurations in one year. This booming sets the number of leisure centres in 440 operative premises in national territory that have checked in an average of 345,636 euros.

As a result of the need to integrate family leisure time activities to the maximum, as well as to increase thematic activities, new concepts of entertainment centres have been introduced. Simultaneously, Multiaventura has grown as a company, aiming every year to the diversification of the business, projecting the opening of complete leisure centres for children and adults, as well as city and outdoor camps.

 A kid’s play centre is an attractive asset that on one hand, allows the kids to have fun while their parents are also enjoying shopping or other activities, all in a safe environment.     

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2. Structure of the franchising company

Multiaventura is an organization with great experience in the children’s leisure time market. The franchisees will benefit from an efficient and effective service from the headquarters for best performance of their business.
           
Inside our structure, we must emphasize important benefits, like our fidelity club, accredited suppliers, our corporative Intranet and the Multiaventura magazine.

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3. Support to franchisees

We will share with you our know-how gathered through years of initial formation and continued with our franchising stage, as well as a set of services of high added value. Our objective is to improve the management and evolution of your centre, doing of the Multiaventura concept a profitable investment for you as a franchisee.

Our perspective makes us unique in this sector. In Multiaventura we take into account that each franchisee has a different reality according to the particular characteristics of the zone the centre is located. For that reason, our system allows a flexible management of business to adapt it to the reality of your business.

The Multiaventura franchise fee and royalty match with the reality of the services and marketing support lent by the headquarters to consolidate a strong brand, the expansion and growth of the network through the national and international territory and the viability of the businesses of our franchisees.

The franchisees of Multiaventura, benefit from the following services:

• Study of the competition in the zone.
• Financial and economic advising.
• Investment evaluation.
• Marketing plan.
• Technical visit to the chosen premises.
• Design and distribution of the structure in 3D.
• Support in the work project and work license and opening.
• Work budget analysis.
• Equipment budget.
• Decoration project.
• Exclusive use of our services in your area.

• Fabricación y montaje de la estructura de juego.
• Operative manual.
  
• Signals manual.
• Advising in the selection and initial formation of the personnel.
• Launching program with a merchandising opening kit.
• Price policy advising.
• Operation know how.
• Publicity, support in the launching and communication.
• Book of suppliers from our chain.

• 2 years guarantee for the game structure.
• Technical visits, revision of the facilities (according to contract).
• Cession of the Multiaventura brand (according to contract).
• Civil Responsibility insurance for 600.000 € during the first year.
• Merchandising to price of cost (minimum 100 €).
• Headquarter's services

In Multiaventura we care about adding value to the brand, so that becomes value for the franchisee, through innovating services that make our model of business attractive, for the partners’ franchisees as for the final client. Similarly, our chain takes care on consolidating our position in the market.

Here are the actions we have taken on that direction:

• Club of Fidelización.  www.clubmultiaventura.com

The marketing possibilities that a fidelity club offers are endless. For the development of the Club de Fidelizacion Multiaventura we use the last technologies in communication like text messaging. This system allows to alert our clients of all events, promotions, reminders of birthday, etc with speed and effectiveness. Also, from the webpage of the Multiaventura Club our club members can enjoy games, contests, promotions, news, etc...

All the club members have a membership card and preferential advantages like discounts, gifts, promotions, subscription to the Multiaventura magazine, etc.

• Homologation of suppliers: Headquarters purchase.

In order to do this, we have set agreements of commercialization with some important brands, with the objective to obtain scale economies, advantages for the whole our franchised centres, in price, amounts, machinery, joint marketing, improvements in the payment conditions, etc.
           
We have a solid and competitive network of suppliers, with a national distributing range with the intention to include all the Multiaventura centres in Spain.


 

• Corporative Intranet

The corporative Intranet is an online tool that fosters the communication and formation, between the Multiaventura headquarters and the franchisees in order to obtain greater effectiveness in the processes. It allows supporting the needs of our franchisees in marketing, formation, supervision and encouraging, business generation, expansion of the chain, among others.

• Club Magazine

Our magazine is a tool of communication with children and parents, with corporative contents, infantile entertainment and activities. Its contents are stories, comic strips, games, children news for parents, drawing contests, etc.

3.2 Economic data

With our experience as foundation, we can sharply determine the best investment for the operation of a franchised Multiaventura center. The correct business evolution will result on the correct cash flow  in order to have sufficient development of the business.

Economic information:

The Multiaventura parks are recongnized for their fit decoration, an optimal size of the premises and a design of the structures that meet the distribution and location of the establishment. These criteria give as a result a smaller effort in terms of initial investment if we compared it with other brands dedicated to children leisure.

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4. Reasons to get your own Multiaventura centre

• We are an outstanding Brand in our market, having more than 100 centres working steadily in continental Spain and abroad.
• Very developed Product with  levels of quality and security, that fulfils all the necessary norms.
• Consolidated Know-how through the operation of our own centers, fostered by its founder, a man with great experience in teaching and children’s psychology.
• Discreet investment (between 60,000 and 90,000 euros), with a minimum risk, and intresting profits.

In order to see a listing of our franchised centres, click here.